Our Aim

Every year, at least fifty children die from accidental drowning within the UK, infact drowning is the third most common cause of accidental death in young people under the age of 16 in England and Wales *.   Whilst most deaths are recorded as ‘Accidental Death’, seldom are cases investigated as fully as that of Luke Jeffrey who died from drowning following Shallow Water Blackout in 2006.

Even confident, ambitious swimmers can drown – you don’t have to be a novice or poor swimmer to find yourself in difficulty.  Shallow Water Blackout is an awareness campaign initiated by The Luke Jeffrey Memorial Trust to educate swimmers and advise parents, club officials and teachers about the risks taken when hyperventilating before swimming under water, and the importance of supervision at all times.

* ROSPA Press Release October 2006